Home Builders Utilize Outsourced Design Centers and Expertise

Interior design firm Crosby Design Group continues to serve as a resource for developers, home builders and custom homeowners at its residential and commercial design studios. Established by Jennifer Crosby in 2000, the Crosby Design Group team is comprised of experienced professional design consultants that understand the entire design process and work with each client to adapt to project-specific needs.

According to Stonecrest Homes President Charles Heiser, Stonecrest opts to use Crosby Design Group’s outsourced design centers instead of creating an onsite studio because “it is best to keep this process with folks that do it every day.”

A longtime studio client, Heiser explains that what specifically lead Stonecrest Homes to work with Crosby Design Group is Jennifer’s ability to listen and adjust to builder and client needs, then she drives it home with her Group. The firm’s team is better suited to answer ongoing questions from consumers.

Best known for its luxury homes throughout the metro Atlanta area, in addition to its new empty-nester lifestyle options, Peachland Homes is another design studio client, having used outsourced design studios for the last 28 years.

“As we get more entrenched in luxury and architectural design while also wanting to provide excellence, if someone can do something better, I want to let them,” Peachland Homes President Ty White said. “We build a diverse product line including empty-nester homes in the $400,000s to $500,000s, move-up projects in Roswell from the $800,000s and high-end luxury from the $3 million+.

“All have different needs, but what the buyer wants as far as level of experience is the same,” White said. “Crosby Design Group understands the [overall] experience, no matter which home you are buying, with diverse expertise in areas, products and style variations including modern farmhouse, historical recreations, postmodern and contemporary. You’ve got to have a design team that can help in all of these areas.”

Additionally, with the rise of digital and virtual renderings, there is still a significant portion of homebuyers that prefer to see design options in person before making selections.

“You see people walking through a home and they touch things without even thinking about it,” White said. “So much is seen digitally, that if you don’t have someone that knows what they are doing, you can have 20 different features in the home with no cohesion – it can look like Pinterest threw up in your home.

“This really puts a premium on what Crosby can do to put a cohesive thread through it,” White said. “We want to make sure that our buyers are happy with the home and the design.”

In reference to previous experiences with other design centers, White explains that studios must be able to do two things well: connect with the customer to channel their desires in a creative way while also keeping everything within budget.

“You have to be able to communicate with the client and the builder and other suppliers,” White said. “Crosby does all of this well. Two very different skill sets – people and creativity, as well as accounting.”

Crosby Design Group is a full-service interior design firm that focuses on multifamily, commercial, hospitality, 55+ and student housing projects out of its Midtown Atlanta studio. Comprehensive services from Crosby Design Group include exterior and interior finish selections, Revit /AutoCAD construction documents, 3D renderings and furniture merchandising and procurement, to name a few. Exterior streetscape design is also an expertise of Crosby Design Group as well as creating included features and upgrade collections for every project.

Both Crosby Design Group studios offer full turnkey award-winning merchandising for community amenities and model homes. The newly renovated residential studio offers a convenient space for home builder groups to showcase finish selections.

The Group’s professional interior designers work onsite with builders at their communities or at the residential design studio to facilitate all interior and exterior finish selections, record all information through a proven process and send to the field to be constructed once approved by a homeowner. The firm merchandises model homes for national and local home builders and developers, with the capability to travel and work anywhere in the United States.

To learn more about Crosby Design Group including the firm’s services and latest projects, visit www.CrosbyDesignGroup.com.

About Crosby Design Group

Crosby Design Group is a full-service interior design firm specialized in commercial, mixed-use, multifamily, 55+, student housing and large residential development projects. Established in 2000, the firm has remained loyal to its mission of creating inspired interiors on every project. With two office studios located in Atlanta, Crosby Design Group serves local and regional clients from initial conception, construction document production to executing their turn-key furniture procurement services. The name Crosby Design Group has become synonymous with producing creative, fresh and energy-driven interior spaces. For more information, call 404-872-9777 or visit www.CrosbyDesignGroup.com.

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