Kay Cantrell Remarks on Pioneering the Atlanta Market

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Atlanta Real Estate Forum Radio continues its Legends of Real Estate series with Founder and President Kay Cantrell with Cantrell Properties. Cantrell joins host Carol Morgan and touches on her role as the second female president of the Greater Atlanta Home Builders Association and first female president of the Home Builders Association of Georgia.

Growing up under the shadow of Williams Brothers Lumber Company, Cantrell begged her father at 12 years old for a summer job. Firmly believing in hard work, her father gave her a position. Throughout several summers, Cantrell developed a love for the homebuilding industry and was fascinated by all the moving parts of the business. Every afternoon on the way home from work, her father would pass through subdivisions to speak with clients, this allowed Cantrell to learn how the housing market functions.

Cantrell said, “It really interested me – what goes together to make a house and how much it impacts a family or an individual in their whole life.”

When Cantrell took her first steps as a home builder, her husband Jack worked in the field while she took care of the bookkeeping and planning side of the company. As the recession approached, her husband searched for another job to accommodate the unsettling times. As her husband stepped away from the company, Cantrell took on his previous role in the field.

Cantrell said, “After that experience, I came back and said I’m not going back…It was so interesting getting to know my subs…developing relationships of quality. [I] treated them with respect which many builders I watched did not.”

During the transition, the internet took the industry by storm, allowing her husband to take over her previous administrative role while she embarked on her exhilarating journey in homebuilding.

Realizing that Cobb County had a shortage in lots, Cantrell was in a bind as her company was in the process of developing a subdivision. Her father came across an opportunity to learn the inner workings of the development business and proposed entering this venture to share his expertise with Cantrell to benefit her company.

Listen to Episode 1,119 of Atlanta Real Estate Forum Radio in its entirety to hear more about Kay Cantrell and how she pioneered Atlanta homebuilding as a woman. Episode 1,119 Kay Cantrell.

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