Most Famous Super Bowl Commercial Marks 40 Years

ATLANTA -- It's arguably the most famous Super Bowl commercial in history, and its marking its 40th anniversary with Super Bowl LIII on Sunday in Atlanta. You know the one ... an injured, battle-weary "Mean" Joe Greene limping down a deserted stadium tunnel, jersey slung over his shoulder. And then his world brightens a little when a small boy offers him his glass-bottled Coke. As a reward, Greene tosses his game-worn jersey to the boy.

And even though Pepsi has invaded the city as the official soft drink sponsor of Super Bowl LIII, Coca-Cola still has plenty of activities to let visitors know the global beverage giant was born and bred in Atlanta.

On Friday, Feb. 1, World of Coca-Cola will host a “Champions Chat” featuring none other than Greene, Desmond Howard andCarl Banks, moderated by CBS' sports sideline reporter Tracy Wolfson. The event will take place from 2:15 to 3 p.m. and is free with general admission tickets to the attraction.

Also, a special, limited-time exhibit showcases footballs, jerseys, ads and other items from the Coca-Cola Archives, including the commercial itself.

Coca-Cola Game Day Magic and Coca-Cola Zero Game Day Magic will be available for a limited time on Coca-Cola Freestyle in the beverage lounge.

World of Coca‑Cola has welcomed guests from six continents, more than 100 countries, all 50 U.S. states and the District of Columbia. More than 25 million people have visited the Atlanta attraction and experienced the history of the world's most famous beverage brand at the home of the 132-year-old secret formula for Coca‑Cola.

World of Coca‑Cola is located in Pemberton Place, adjacent to the Georgia Aquarium in downtown Atlanta.

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All images World of Coca-Cola