National Home Builder Social Media Expert Releases New Book

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Denim Marketing announces the release of a new social media book by its President and Founder Carol Morgan. “Social Media Marketing for Your Business, Second Edition,” published by Builder Books takes a deeper look into the “why” of social media as a contrast to previous books that took a more “how to” approach to setting up the various social media sites.

“While many businesses have a presence on social media platforms, they often lack a cohesive strategy that aligns them all to drive meaningful results and achieve their objectives," said Morgan. “The rule of thumb for redesigning websites is every two to three years, but social media strategies should be revamped roughly every six-to-12 months to stay relevant and effective in reaching target audiences.”

“Of course, that estimate varies based on industry-specific trends, platform updates and business goals, but it is a good timeframe to, at minimum, reassess.”

A digital media veteran with a proven track record of blogging since 2006, leveraging new media since 2007 and podcasting since 2011, Morgan understands how to connect and engage audiences across multiple platforms. Morgan is considered a visionary within the digital content creation space across various industries. In her day-to-day activities, she focuses on marketing strategy and integrating public relations, social media, content and creativity to tell engaging stories for clients that garner measurable traffic and show ROI.

"Your website and social media can do more than just exist - they can work together to drive your business forward,” Morgan said. “In the second edition of “Social Media Marketing for Your Business,” readers will learn how to build a solid marketing foundation, set clear goals and craft a strategy that turns social media into a powerful tool for long-term success."

The key learning points of the newest book are to teach readers how to:

• Create a cohesive content plan with strategy and goals to increase website traffic and maximize engagement and interaction on social media.
• Set online and social media goals and measure your success in reaching them.
• Manage your online reputation to position yourself as an expert and your business as the one to work with.

Morgan’s book, “Social Media Marketing for Your Business, Second Edition” is available now on Amazon and Builder Books. She is also available to speak at associations, chamber of commerce or other business association meetings, sharing her tips, tricks and best practices for marketing in the digital age. Call 770-383-3360 or visit www.DenimMarketing.com to learn more about creating a marketing strategy that fits your company comfortably.

About Denim Marketing:
Whether stonewashed, faded or indigo blue, marketing strategies from Denim Marketing are tailored to meet each client’s needs and niche. Established in 1999, the agency specializes in quality content for public relations, blogging, social media, email marketing, promotions, advertising and much more. Denim Marketing aims to be a go-to source for companies looking for a comfortable fit, strong relationships and results. Stay in touch with Denim Marketing by signing up for the newsletter at www.DenimMarketing.com and following @DenimMarketing on social media. For more information, call 770-383-3360 or visit www.DenimMarketing.com.

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