Sports

Super Bowl To Generate About $190 Million For Metro Atlanta

PwC predicts metro Atlanta will earn about $190 million in direct spending from Super Bowl LIII.

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ATLANTA -- According to PwC US, Super Bowl LIII is expected to generate about $190 million in direct spending throughout the Atlanta metro area by the NFL businesses, visitors, and media. The Super Bowl is set for Sunday, Feb. 3, 2019, at Mercedes-Benz Stadium and will host the Los Angeles Rams against the New England Patriots.

“Atlanta's sports landscape has transformed over the past few years," said Mike Keenan, PwC sports practice leader." With the development of Mercedes-Benz Stadium and SunTrust Park and renovation to State Farm Arena, Atlanta has re-emerged as a special events destination capable of hosting not only its recurring calendar of activity, but rotations of the country’s most high-profile sporting events."

Mercedes-Benz Stadium hosted the College Football Playoff National Championship in 2018 and in addition to the Super Bowl in 2019, will host the NCAA Final Four in 2020.

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Read More: Rams vs. Patriots In Atlanta's Super Bowl LIII

"This year's participating Super Bowl teams are another consideration unique to this year’s event which factors into our proprietary analysis," Keenan said. "The Patriots are playing in their ninth Super Bowl since 2002 and the regularity of having their team in the big game could cause fewer Patriot fans to travel to this year’s event. The Rams, on the other hand, are the first LA-based football team to play in the Super Bowl in 35 years and their growing fan base may travel to watch a rematch of the 2002 Super Bowl where the St. Louis Rams were defeated by the Patriots in Tom Brady’s first Super Bowl appearance.”

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“Atlanta is a city deeply committed to advancing the socioeconomic opportunities for those that proudly call it home," said Crawford Pounds, managing partner for PwC’s Southeast Market. "With a new stadium and significant development to many of the city’s neighborhoods since Atlanta last hosted the Super Bowl, the economic impact that comes with the game will further invigorate community growth and allow us to continue improving the lives of those that touch the city.”

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