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Terry Morris Reflects on Housing Industry Career
Atlanta Real Estate Forum Radio Showcases Legends of Real Estate

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Atlanta Real Estate Forum Radio continues its Legends of Real Estate series with President of Morris & Fellows Real Estate Services Terry Morris. Morris joins host Carol Morgan to share his journey through the real estate industry from commercial to meeting Johnny Isakson and running Northside Realty and GMAC.
Morris and his wife moved to Atlanta in the spring of 1978 as it seemed an attractive option with opportunity for growth in both of their separate career paths. Cheri joined up with Tom Cousins as Vice President of marketing, and Morris joined Northside Realty, run at that time by Johnny Isakson.
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While working for Isakson, Morris first managed the North Sandy Springs office and then the Smyrna office, familiarizing himself with nuances of the Atlanta real estate market, Georgia laws, and customs. This was a wonderful opportunity to dig into the largest real estate market in the southeast working with a premier real estate brokerage firm.
As Morris grew in his position with Northside, the second recession of his career loomed large. In the early 1980s, Morris found himself responsible for expanding a profit center while the market experienced interest rates of 18% and higher.
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Morris said, “That didn’t stop us. We developed all sorts of creative ways to sell and finance homes. In our small office in West Cobb County, we sold one house a day on average in 1982 at 18% interest rates.”
Morris and his team took advantage of the rent versus sell pros and cons and developed other innovative solutions to satisfy customer needs. Aided by Morris’ financial background, he and his team became proficient problem solvers in challenging times.
Sometime in 1984, Johnny Isakson and David Chatham, whose family were majority owners of Northside Realty, invited Morris to be the General Manager of the company.
Listen to Episode 1,113 of Atlanta Real Estate Forum Radio in its entirety to hear more about Terry Morris and his real estate journey. Terry Morris Episode 1,113.
Never miss a show by downloading Atlanta Real Estate Forum Radio on your favorite podcast app or by downloading episodes from iTunes here: https://itunes.apple.com/us/podcast/atlanta-real-estate-forum-radio/id477116735?mt=2.
For more information, visit www.AtlantaRealEstateForumRadio.com.
A special thank you to New American Funding for sponsoring Atlanta Real Estate Forum Radio. New American Funding is a family-owned mortgage lender with a servicing portfolio of over 216,000+ loans for $56.8 billion, 171 branches and about 4,500+ employees. The company offers several niche loan products and has made Inc. 5000’s list of Fastest-Growing Companies in America seven times. For more information, call 678-898-3540 or visit https://branch.newamericanfunding.com/Atlanta.
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