Publix Scheduled to Open April 21

Metro Atlanta's first hybrid Publix supermarket will open April 21 at 7 a.m. in Brookhaven. The hybrid store, to be an anchor of Town Brookhaven, is what company officials call, "the best of both worlds" among the Publix family touting a combination of its traditional and all-natural and organic offerings found in the Publix GreenWise markets.

“Customers continue to look for  a variety of all natural and organic products and services while seeking traditional items on their shopping list,” said Brenda Reid, Publix's media and community relations manager. “Our new Town Brookhaven Publix will exceed customer expectations with an elegant environment, expanded product mix and premium service.”

Extended delis, bakeries and a wine selection replete with an in-house sommelier will round out the store offerings in the 54,000 square-foot space.

Reid said the store will have a large selection of freshly prepared foods created by in-house daily. Customers will be able to choose from a wide variety of chef-inspired appetizers, entrees and side dishes.  A soup bar will offer four gourmet soups daily and a Pacific wok will feature Pan Asian favorites like Mongolian Beef, Sweet & Sour Chicken, Vegetable Lo-Mein and more. Customers will also be able to visit the café at the front of the store, which will feature coffees, espressos, lattes, teas, gelato, gelato smoothies and assorted pastries. Customers can enjoy their food in a seating area equipped with free Wi-Fi service.

Below are more features of the supermarket according to a release:

• CURBSIDE SERVICE will offer customers a convenient way to shop online. Customers will be able to go online at Publix.com/curbside to select items that they want to purchase. After they shop they schedule a time to pick up their order.  It’s that simple! The Curbside Department will be located adjacent to the store. This service is also offered at the Tocco Hills Publix on North Druid Hills Rd. in Atlanta.

• THE EVENT PLANNING CENTER, staffed by an event planning specialist, will assist customers in planning every detail for any special occasion. Event planners will ensure all items are pulled together for the gathering, including placing orders for cakes, platters, beverages and floral arrangements and making suggestions that will perfectly complement every themed event.

• THE WINE DEPARTMENT will offer an expanded variety of premium and specialty wines from the United States and around the world, along with a large selection of champagnes and sparkling wines. The selection will also include fine wines made with organic grapes. Wine specialists will be available to assist customers in finding the perfect wines to pair with their food selections.

• APRON’S SIMPLE MEALS will offer customers two recipes each week. Meals clerks will conduct live cooking presentations in the built-in kitchen area where recipes are demonstrated on a daily basis. All of the ingredients for these recipes will be found in the Apron’s Simple Meals case located directly next to the kitchen. Also available will be high-quality cookware to help customers have fun and save time in the kitchen.

• A FULL-SERVICE MEAT DEPARTMENT will allow customers to have their order cut any way they like and trimmed to perfection. The case will feature a variety of fresh meats, including a selection of those that are antibiotic free or hormone free.

• A FULL SERVICE SEAFOOD DEPARTMENT  will offer fresh seafood delivered throughout the week. It will include wild- and farm-raised varieties of fresh fish as well as an extensive variety of shellfish options, including lobster. An expanded sushi counter will include sushi made with brown rice.

• FULL-SERVICE PHARMACY, a dedicated body care section will offer customers a wide selection of natural and conventional vitamins, minerals and supplements. A body care specialist will  assist customers with their selections.  A HealthNotes kiosk will provide customers with information on health solutions, vitamins and supplements.

Publix started with one store in Florida and now has more than 150 stores in metro Atlanta and more than 1,000 stores total in Florida, South Carolina, Alabama, Tennessee and elsewhere across Georgia.

Read Brookhaven Patch's on Metro Atlanta's new Publix reported on Jan. 6.