ICYMI: The Deepest Black Friday Discounts At These GA Stores

ATLANTA, GA — Retailers have already announced their Black Friday sales, with Belk, JCPenney and Kohl's stores leading the pack of national chains doing business in Georgia. A study has identified the 35 stores that are offering the deepest discounts, on average, for those pre-holiday sales, with Gander Outdoors and True Value at the bottom of the list, but still giving shoppers 16 to 18 percent off normal prices.

With Black Friday sales starting earlier and many retailers offering even deeper price cuts this year, the personal-finance website WalletHub released its report on 2018’s Best Stores for Black Friday as well as accompanying videos.

WalletHub surveyed nearly 7,000 deals from 35 of the biggest U.S. retailers’ 2018 Black Friday ad scans to identify the stores offering the biggest discounts in various product categories such as “Appliances,” “Jewelry” and “Toys.”

The following are some highlights from the report: Best Black Friday Retailers (Avg. % Discount)

1. Belk (68.91%)
2. JCPenney (65.13%)
3. Stage (62.08%), includes Goody's and Bealls in Georgia
4. Kohl's (60.76%)
5. New York & Company (54.52%)
6. Payless ShoeSource (50.34%)
7. Dick's Sporting Goods (49.94%)
8. Macy's (48.74%)
9. Fred Meyer (45.30%)
10. Shopko (45.23%)
11. Sears (42.9%)
12. Office Depot and OfficeMax (42.6%)
13. Lenovo (40.1%)
14. Meijer (39.8%)
15. Kmart (37.9%)
16. Target (34.8%)
17. Stein Mart (33.0%)
18. Staples (32.0%)
19. BJ's (31.0%)
20. Walmart (29.9%)
21. Microsoft (29.9%)
22. Jet.com (29.4%)
23. Amazon (29.3%)
24. Best Buy (28.7%)
25. Newegg (28.4%)
26. Academy Sports + Outdoors (28.0%)
27. HP (27.5%)
28. Dell Home (27.4%)
29. Costco (25.1%)
30. Harbor Freight (23.5%)
31. Big Lots (22.9%)
32. Sam's Club (22.3%)
33. Ace Hardware (21.9%)
34. Gander Outdoors (18.0%)
35. True Value (16.3%)

Key Stats

• Belk has the highest overall discount rate at 68.91 percent, whereas True Value has the lowest at 16.31 percent.
• The overall average discount for Black Friday is 37 percent. Consumers should aim for this discount amount or higher to avoid Black-Friday traps.
• The “Apparel & Accessories” category has the biggest share of discounted items, 23.28 percent of all offers, whereas the “Books, Movies and Music” category has the smallest at 0.82 percent.

To view the full report and each retailer’s rank in all product categories, visit: https://wallethub.com/edu/best-worst-retailers-for-black-friday/8385/.

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Photo courtesy Belk