The Expert's Guide to Search Engine Optimization SEO

Achieving high rankings on Google is not an easy feat. With millions of websites vying for the top spots, it can seem impossible to rank well even if you have the best website in the world. There are many seo strategies that can help make your site more SEO friendly and rank higher on Google, but one of the most important things you need to do is optimize your conversion rates. This article will discuss 5 SEO optimization strategies that will improve your ranking on google while simultaneously improving conversions

SEO Tips to rank higher on Google:

1. On-page SEO: Write your website content in natural language just like how you would explain your offerings to a friend. Keep your content focused on the goal of providing value by writing original and high quality insights with links to external resources while also incorporating some of targeted keywords. This not only will make Google happy but also help position you or your company as an industry thought leader. Google is always updating their algorithm to detect fake or plagiarized articles, so make sure you write unique and valuable pieces of content your visitors.
   
2. Technical SEO: H1, H2, H3, and meta descriptions should be weaved together like a spider web of semantic words.
   
   Semantic words are essentially related keywords that users will typically search for in addition to your main keyword. For example, search for anything on Google and scroll to the bottom of the first page to see a section called "Searches related to..." All of those related searches are semantic words and phrases. Make sure that your page titles and URLs contain these words as well and only use dashes to separate words in the URL structure. This is a highly underutilized tactic which gives a tremendous boost to search rankings. The reason this technique is so important is because it helps define what each page on your site is about, making them easier for google to index. The best way to think about it is to go back to your 5th grade writing assignment when it was required to provide an outline. Google essentially is your 5th grade teacher and loves to see a well thought out and related topics throughout a website's sitemap.
   
3. Don’t forget about your linking strategy! A lack of backlinks is one of the most common issues with websites not showing up on the first page of any search engine results page.
   
   Backlinks from reputable sites that have high domain authority and page authority will increase your website's score. In addition to SEO score improvement, your website conversions will most likely increase as people are more likely to click through your website if it is linked by a well known site.
   
   Every one has the heard the expression, "You scratch my back and I'll scratch yours." The same logic applies to link strategy on your website. Make sure you have links on your website for internal pages as well as external links to relevant SEO friendly websites as well.
   
4. Add an SEO plugin to your website. SEO plugins are great tools that help you see issues that are affecting your website's SEO score and what you need to do to correct them. This makes optimizing your website much easier. Some of the most popular plugins used by professionals today are Yoast and All in One SEO Pack. These two tools make it easy for you to optimize your website without having any coding knowledge or skill.

Now that you know what factors can help improve your ranking on Google, it is time to implement them. Use these SEO strategies to convert your new organic traffic into customers.

Thank you for reading this article. Please leave any feedback in the comments section below and let us know if there are other search engine optimization strategies that have worked well for you.

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