Chicago's New Apple Store Roof Looks Like A MacBook But Will It Flip Open Like One?

CHICAGO, IL — Steve Jobs would be proud. Never has a corporate logo placed on a store's roof — then quickly removed — garnered so much buzz. But that's the case after Apple's symbol was briefly unfurled Thursday afternoon across the roof of the tech giant's new retail outlet being built along the Chicago River, making the top of the still-under-construction building look like a MacBook.

Work crews put the iconic brand on the roof of the new store, 401 N. Michigan Ave., but it was removed less than an hour later, according to DNAinfo. For a short time, however, the roof resembled Apple's popular metallic MacBook laptops, thanks to the centered logo combined with the curved designed and a lightweight, metallic material used in yacht hulls. Although the roof logo wasn't a part of Apple's initial designs and renderings for the store, its inclusion was mentioned in a Chicago Tribune article from March about the new outlet. (Get Patch real-time email alerts for the latest news for Chicago — or your neighborhood. And iPhone users: Check out Patch's new app.)

Once complete, the Apple's Chicago River location will replace the current flagship store, 679 N. Michigan Ave. When that happens is anyone's guess; an opening date for the new store hasn't been announced.

Apple also was mum about when — or if — the logo was returning to the store's roof. But if the top of the store looks like a MacBook, does that mean it will flip open to reveal a giant monitor, and customers will hear the distinctive (but now retired) F-sharp startup chime when it boots up?

More via DNAinfo.com

An Apple MacBook (Photo by Marcio Jose Sanchez | Associated Press)

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