Homewood's 'Puzzle' Campaign Aims To Lure Chicagoans

HOMEWOOD, IL — The Village of Homewood has launched its second major marketing campaign aimed at luring Chicagoans looking to flee city life but who don't want to forfeit the amenities that come with it.

This year’s campaign aims to show that Homewood has the pieces to fit that puzzle —affordability, schools, the park district, walkability and community. “Puzzling over how to not die a little bit inside by moving to the suburbs?” one ad asks. Another: “Puzzling over how to save bank and have more time with your family?”

They conclude: “The pieces come together in Homewood.”

The ads appear inside CTA ‘L’ Blue and Pink lines, as well as as on posters on rail line platforms from, and includes a digital component. The campaign runs from April 8 to May 5.

The “Think Homewood” campaign launched in 2018 with three comic book style advertisements that appeared inside CTA ‘L’ cars on the Blue Line and several outdoor billboards. This year, the artwork was created by Homewood graphic design firm Yellow Barn Design.

More information and artwork is at www.ThinkHomewood.com