Sephora Opening at Coral Ridge Mall Tomorrow #Coralville

Calling all makeup mavens, fragrance fanatics, skincare enthusiasts and beauty addicts! SEPHORA is opening its doors at Coral Ridge Mall in Coralville, IA on August 2nd. And what’s even more beautiful? The first 100 clients to show up at the grand opening will dip into our stash of SEPHORA gift cards with mystery values worth up to $100!

• The new 3,836 square foot, free-standing SEPHORA store at Coral Ridge Mall is a virtual paradise of endless beauty options with over 13,000 products from more than 200 brands, including SEPHORA’s own collection of makeup, skincare, tools and accessories.

o    Makeup lines such as Benefit, Hourglass, Josie Maran, Kat Von D, MAKE UP FOR EVER and NARS

o    Innovative skincare and smilecare lines like Algenist, Caudalie, GLO, NUDE Skincare and Ole Henriksen

o    Fragrance offerings from Fracas, Guerlain, Marc Jacobs, MARCHESA, Philosophy and Stella McCartney

o    Specialty hair care lines like Alterna, Bumble and bumble, Living Proof and Phyto

The SEPHORA retail concept is rooted in aesthetics, presenting our clients with the most unique product assortment, store design and client services.  SEPHORA was the first beauty retailer to employ the unique open-sell philosophy, allowing clients to shop a myriad of brands and encouraging them to try, test and play with everything from lip glosses to blushes, skincare to fragrance.  At SEPHORA, discover a world where prestige cosmetics are showcased in gorgeous open displays for clients to have the freedom to explore and sample at leisure.

Here’s what’s hip and happening at SEPHORA Iowa City:

·         Must-Have of the Moment – This summer, dive into a daring journey of curiosity and discovery with the Disney Reigning Beauties Ariel Collection by SEPHORA, an assortment of color cosmetics, a signature fragrance and princess-worthy accessories that are inspired by Ariel’s bold determination in the classic Disney animated film, The Little Mermaid.

·         Transform your look in minutes. Come to SEPHORA Iowa City for a complimentary Express Service at theSEPHORA Beauty Studio, the place for one-on-one beauty sessions with our experts. Services offered include: Blush & Bronze, Flawless Foundation, Treat & Conceal, Beautiful Skin, Smoky Eye, Faux Lashes, Perfect Lips, Everyday Eye and Essential Eyeliner. With a Customized Makeup Application, get the look you want, for every day or a special event, custom-created in a private 60-minute makeup session with an expert artist. Plus, get tips and techniques to recreate it on your own. Minimum $50 purchase required.

·         Get privileged! Get rewarded! Get personal! Join Beauty Insider today to get behind the beauty velvet rope access to Insider-only products, exclusive samples, birthday gifts and an all-access pass to personalized beauty. Already a member?  Update your SEPHORA status and become part of the premium rewards program, Very Important Beauty Insider (VIB).  Not only will you receive all the fabulous BI perks, VIB status will also grant you additional benefits, from large in-store and online discounts to free VIB-only beauty bonuses and an invite to a private Holiday Shopping Party. 

·         It’s a birthday celebration for you and SEPHORA Iowa City! It may be SEPHORA’s birthday in Coralville, but the celebration doesn’t stop at the store opening. As a Beauty Insider or VIB, you’re also eligible to receive a special gift – Benefit Real Birthday Turn-Ons! Check your e-mail, mail or simply come back to SEPHORA Iowa City or any otherSEPHORA location, within a few weeks of your birthday to pick up the special gift SEPHORA has waiting for yo