Babies 'R' Us Given New Life In MD Through Partnership With Kohl's

ELLICOTT CITY, MD — Formerly a staple for expecting parents, Babies 'R' Us closed stores in 2018 but will be returning to Ellicott City through a new partnership with Kohl's.

Kohl's plans to reintroduce the Babies 'R' Us brand in 200 of its stores later this year, including the Kohl's located at 4320 Montgomery Rd. in Ellicott City.

The Babies 'R' Us at Kohl’s stores will feature baby gear, furniture, activity, accessories and more. The first Babies 'R' Us shops inside the department stores will open this August, Kohl's announced this spring. Kohl’s also will offer Babies 'R' Us products onlinevand have a Babies 'R' Us at Kohl’s gift registry

Kohl’s Rewards members will earn rewards on Babies 'R' Us purchases both in-store and online, as well as earn and redeem Kohl's Cash on all merchandise during designated Kohl's Cash events throughout the year, Kohl's said.

Babies 'R' Us began closing stores in 2018 after its parent company at the time, Toys 'R' Us, filed for Chapter 11 bankruptcy. WHP Global acquired both brands in 2021. Last July, Babies 'R' Us re-emerged with a new flagship location at the American Dream Mall in New Jersey where Toys 'R' Us also opened a flagship store. Toys 'R' Us has since opened hundreds of locations within Macy's stores.

During Kohl’s most recent earnings call, Chief Executive Officer Tom Kingsbury said baby, home, gifting and impulse purchases are underrepresented categories with a sales opportunity of more than $2 billion in the next several years.

Kohl's in Ellicott City is open Monday through Saturday from 9 a.m. to 10 p.m. and Sunday from 9 a.m. to 9 p.m.