'Shark Tank'-Backed Menswear Brand To Debut Pop-Up Store In MoCo

BETHESDA, MD — A Bethesda-based menswear brand backed by the "Shark Tank" TV show will debut its first pop-up store in Montgomery County.

Collars & Co., the store redefining modern business casual, will unveil its concept shop this fall at Congressional Plaza, 1643 Rockville Pike, Unit A, in Rockville, according to a news release.

Known for a fresh take on men’s shirts with its patent-pending dress collar polo, Collars & Co. has become the go-to for athletes, celebrities, and executives seeking all-day comfort without compromising style.

The 2,900-square-foot flagship experience, opening in October, will showcase Collars & Co.’s signature apparel in a store that blends fashion, lifestyle, and design. Visitors can expect:

• A classic Porsche – Greeting customers with an ode to iconic engineering and timeless style.
• A bespoke custom closet – Designed by Bethesda Custom Closets and Blinds to display the ultimate Collars & Co. wardrobe.
• A private jet replica – An interactive, share-worthy photo moment that takes guests into the world of luxury travel.

With its headquarters in Montgomery County, this new flagship is a homecoming moment for the brand, which also operates stores in Chicago, Illinois; Boca Raton, Florida; and King of Prussia, Pennsylvania.

“Our new concept store will be unlike anything in the DC-area,” said Justin Baer, founder and CEO of Collars & Co., in a news release. “It’s more than a store — it’s a destination where customers step into a world of refined style, elevated performance, and the unmistakable spirit of Collars & Co.”

The company's website says of its origins: "Collars & Co. and the Dress Collar Polo™ was created because we hated wearing dress shirts under our sweaters and jackets everyday to work in NYC. It was always uncomfortable, hot, a pain to get on and then after wearing them, we would have to have our expensive dress shirts dry cleaned.

"There had to be a more comfortable way to achieve this look since all we really cared about was the collar. We set out on a one year journey to find a factory, the perfect fabric and a designer that could create the perfect buttery soft polo with a standard English spread collar."