Hulk Hogan To Promote 'Real American Beer' In Danvers, 6 MA Locations

DANVERS, MA — Professional wrestling legend Hulk Hogan will be the latest big name to make a stop in Danvers to promote a new alcohol product this week when he appears at the Market Basket on Endicott Street on Thursday for the launch of his Real American Beer in Massachusetts.

The Danvers stop will be one of six across Massachusetts for the WWE Hall of Famer to introduce the light lager that debuted in the state on Tuesday.

"I've got to hand it to our incredible distributors and retailers here in Massachusetts — they've gone all out to make this launch something special," Hogan said. "They've been working around the clock to get Real American Beer on the shelves and into the hands of as many folks as possible. Their commitment and hustle are what this brand is all about, bringing people together, sharing good times, and celebrating that real American spirit."

Hogan will be the second major star to appear in Danvers this week after Jason Momoa was scheduled to be at the Market Basket on Tuesday to promote his Meili Vodka.

Real American Beer is hosting a series of events across the state to celebrate the launch, featuring special appearances by Hogan and opportunities for fans to engage with the wrestling icon.

Hogan is scheduled to be at the Danvers Market Basket from 3 to 4 p.m. on Thursday.

Other launch appearances include Yankee Spirits in Swansea (2 to 3 p.m.), Yankee Spirits in Attleboro (4 to 5 p.m.) and Six String Grill & Stage at Patriot Place in Foxboro (6 to 7:30 p.m.) on Wednesday, and Kappy's Fine Wine & Spirits in Medford (10 to 11 a.m.) and BullPen Kitchen & Tap on Jersey Street in Boston (7 to 8 p.m.) on Thursday.

"Hulk Hogan has been incredibly hands-on throughout this rollout, working directly with our team to make sure that Real American Beer is available and accessible across the state," said Matt Pepin from Real American Beer's distributor L. Knife & Son. "His hands-on approach and commitment to this rollout have been impressive.

"We're excited to help bring this American beer to Massachusetts."

(Scott Souza is a Patch field editor covering Beverly, Danvers, Marblehead, Peabody, Salem and Swampscott. He can be reached at Scott.Souza@Patch.com. X/Twitter: @Scott_Souza.)