Iconic Kelly's Roast Beef Brand, 4 MA Locations Sold

DANVERS, MA — An iconic Massachusetts sandwich shop and roast beef brand has been sold to a New England hospitality management firm that said it intends to continue operating the Saugus, Medford, Danvers and Revere Beach locations while pursuing further expansion.

A release from AAM15 Management called the acquisition "a historic milestone for one of the most beloved dining establishments in the state."

"Growing up in this region, Kelly's was always a part of my life," David Masse, Founder and CEO of AAM15 Management, said. "It's more than just a restaurant— it's a symbol of community and tradition.

"We're proud to take on the responsibility of continuing Kelly's legacy and ensuring it thrives for generations to come."

Kelly's Roast Beef was founded in 1951.

AAM15 Management said it is "committed to honoring this rich legacy while implementing strategic enhancements to position the brand for future success." AAM15 previously owned locations in Salem, NH, Dedham and Worcester, and will continue to operate those, according to a company spokesperson.

The Logan Airport and Florida locations are franchise locations.

Expanding locations and securing additional franchise opportunities is part of AAM15 Management's plan for the brand.

"Our goal is to preserve everything that has made Kelly's Roast Beef an icon in Massachusetts
while identifying opportunities to innovate and grow," Masse said. "We are dedicated to ensuring Kelly's remains a symbol of excellence for decades to come."

AAM15 said Kelly's Roast Beef will "continue to thrive as a Massachusetts institution while exploring opportunities for future expansion. Whether through new locations or operational enhancements, AAM15 is committed to building on Kelly's legacy of quality and community."

(Scott Souza is a Patch field editor covering Beverly, Danvers, Marblehead, Peabody, Salem and Swampscott. He can be reached at Scott.Souza@Patch.com. X/Twitter: @Scott_Souza.)