Framingham Kohl's Opens Sephora Location

FRAMINGHAM, MA - Sephora at Kohl's will be opening Tuesday at the Framingham Kohl's location at 1 Speen St., offering a new opportunity to purchase high-end beauty products.

This is part of the company's move to expand its partnership with Sephora into 400 locations across the country this year. It already has 200 branches and has a goal of opening 250 more by 2023.

“We’re thrilled to be bringing Sephora at Kohl’s closer to millions more of our customers nationwide through this 400 store expansion,” said Doug Howe, Kohl’s chief merchandising officer. “The quick and vast rollout of Sephora at Kohl’s is a testament to how much we believe in this partnership and making prestige beauty more accessible to people everywhere. We’re excited to grow and bring this elevated beauty experience to more of Kohl’s existing and new customers this year.”

The partnership between the two companies began last fall, when Kohl's decided to recreate the experience of a Sephora boutique in 2,500 square feet of retail space. Within all Sephora at Kohl’s locations, customers can explore the signature Sephora experience with a carefully curated assortment of prestige makeup, skincare, hair and fragrance brands, as well as innovations in clean beauty and self-care.

There will be beauty advisors on hand to offer personalized consultations and assistance with finding products, while testing and discovery zones serve up a rotating assortment of new, emerging or trending products.

Sephora at Kohl’s also added six new prestige beauty brands to its model this spring. Murad, Clarins, Jack Black, Living Proof, Versace and Voluspa have joined some of the most recognizable and coveted beauty brands available at Sephora at Kohl’s, such as Rare Beauty, NARS, Charlotte Tilbury, Kiehl’s, Giorgio Armani, Olaplex, Clinique and Sephora Collection.

The partnership also hopes to infuse the department store with a younger, more diverse customer base by offering cosmetics at a range of price points, according to a statement from the company.

“Since our partnership with Kohl’s began, we’ve always had the intention to keep the Sephora at Kohl’s beauty assortment as relevant and similar to our freestanding Sephora stores as possible. We want every customer who comes to Sephora at Kohl’s to be able to discover new brands and find their favorites, just like they do at our other Sephora stores,” said Artemis Patrick, Sephora’s executive vice president and global chief merchandising officer. “The additions of these new brands to Sephora at Kohl’s demonstrate how we are continuing to bolster the assortment to bring the best experience to all of our new and existing customers.”

Kohl's currently has more than 1,100 stores in 49 states.