Marlborough Savings Bank and North Middlesex Savings Bank Announce New Name

From Main Street Bank: After first announcing our merger in July, Marlborough Savings Bank and North Middlesex Savings Bank have officially selected a new name and logo. Both banks held an employee brand launch party on February 7, 2017 to reveal the new name and brand identity in anticipation of the mutual savings banks merger on April 3, 2017.

The launch party was held at the Wedgewood Pines Country Club with over 140 in attendance. The brand identity was developed in partnership with Small Army, a Boston-based branding agency and centered around the Banks desire to retain their connection to the communities they serve while also honoring the long term history they both share. Both institutions have been actively involved in their communities since the late 1800s.

The name of the combined institution will be Main Street Bank, with the accompanying url BankMainStreet.com. The merger will result in a mutual savings bank with nearly a billion dollars in assets with 14 branch locations and the retention of all employees from both savings banks.
Were thrilled with the new name and brand identity. Main Street Bank just fits. And while the name is important, it's the people that truly make the difference and were both committed to maintaining that customer-centric culture that has propelled the success both banks have enjoyed, commented Rick Bennett, CEO of Marlborough Savings Bank.

The brand identity process also revealed a guiding principle that we consider to be the moral of our story Our lives are richer when we support one another.

"Although our names have changed, we are still the same community-minded bank with the ability to expand the products and services we offer to support our continued growth. To that end, we move into the future with one clear, consistent, name and message," said Wally Dwyer, CEO of North Middlesex Savings Bank.

Common questions and answers are on our website, and will be updated as we learn more information: https://agreatbank.com/news/customer-questions-answers/
More information about the merger can be found at www.agreatbank.com andwww.nmsb.com. The new website www.BankMainStreet.com is currently under construction with an expected launch date by June 5, 2017.

Image Courtesy Of Main Street Bank