Mass. Ford Dealership Has Best Sales Day In Months After Employee Pricing Announcement

CBS Boston

Updated on: April 8, 2025

As the United States levies tariffs on all foreign cars and auto parts, customers and dealerships have been bracing for the sticker shock. In response, Ford Motor Company announced a promotion to give all customers their employee discount.

"A lot of manufacturers have announced price increases already. I saw Volkswagen is adding a line on the window sticker for an import fee," said Chris Lamley, President of Sentry Auto Group. "Ford is the number one automaker building cars in America, with the highest number of hourly autoworkers, and that is why they decided to come out with employee pricing for everyone."

Lamley admits he and his sales staff we were on pins and needles as the tariffs dropped on April 2. They were expecting price hikes and a difficult sales market. Instead, this past Saturday they sold 17 cars. It was their best sales day in the last four months.

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