"Swap Instead Of Shop," Massachusetts Boutique Helps Customers Trade In Wardrobes For New Ones

By Courtney Cole, CBS Boston

January 3, 2024

MEDFORD - Inflation and environmental concerns are fueling a boom in the secondhand clothing market. Now a small business owner in Medford has created a unique model that upends the whole idea of shopping and incorporates a bit of socializing with your newly acquired pieces.

At first glance Swap It looks like a traditional boutique. Mannequins are carefully styled with latest trends and racks of clothing are neatly arranged around the room. But this tiny storefront in Medford is shaking up the whole idea of shopping for clothes.

"We are a store, secondhand clothing for women, where they swap instead of shop," owner Stefanie Johnson told WBZ-TV.

Click here for the full story via CBS Boston

CBS Local Digital Media personalizes the global reach of CBS-owned and operated television and radio stations with a local perspective.