Crittenton Hospital Wins Advertising Award for Website, Campaign

Crittenton Hospital’s new website has won an Interactive Advertising Competition (IAC) Award for Outstanding Website. The IAC Awards highlight the best in online advertising across 96 industries and nine online formats including, online ad, video, mobile, newsletter, email and social media.

The IAC Awards are produced by the Web Marketing Association to honor excellence in online advertising as well as recognize the individuals and organizations responsible.

The website was designed and built to be pragmatic, yet visually appealing, and simple to use. It has improved the hospital’s ability to communicate, share, engage, and conduct business online. The site is easily managed through a content management system, and offers several opportunities for the online visitor to communicate with hospital staff.

“Updating the website was long overdue and essential to the future success of Crittenton. LevelSet Solutions helped us create a site that is user-friendly, and informative,” explained Brian Birney, director of marketing and communications. “It’s visual, engaging and most importantly, we have seen improvements in our key performance indicators.  This award validates our strategy and we look for future successes with LevelSet at our side.”

Crittenton has also won two silver-level advertising awards in the 30th Annual Healthcare Advertising Awards and the 2013 Aster Awards for its “Hospital-ity” advertising campaign. The campaign is comprised of a series of digital ads and TV commercials that convey a philosophy validated and reinforced in every aspect of the Crittenton experience.

With nearly 4,000 entries, the Healthcare Advertising Awards, sponsored by the Healthcare Marketing Report (HMR), is the largest healthcare advertising awards competition in the country; and one of the ten largest of all advertising awards.  HMR is the leading publication covering all aspects of healthcare marketing, advertising and strategic business development.

The awards, judged by a national panel of healthcare marketing experts, were reviewed for creativity, quality, message effectiveness, customer appeal, graphic design and overall impact. Silver awards were given to approximately 241 institutions.

The Aster Awards receives approximately 3,000 entries from across the United States, Canada and South America. The program provides healthcare organizations and advertising agencies the opportunity to compete against similarly sized organizations within the United States and abroad.  The Aster Awards Program, hosted by Creative Images, Inc., is an elite competition recognizing the nation’s most talented healthcare marketing professionals for outstanding excellence in advertising. Entries compete against similar-sized organizations and must score in the top 85 percent to receive an award. Judging criteria includes creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.

“Since working with PUSH 22 we have experienced a dramatic increase in brand and specialty recognition within our target communities and demographics,” said Birney.  “It is exciting for Crittenton and PUSH 22 to be recognized for the hard work it took to develop the highly creative, strategically executed campaigns that we have launched through the past year.”