Rochester Company Wins National Design Award

Pictured from left are creative director Marilyn Trent and art directors Michael Johns and Genna Cowsert in front of the Woodward and Garfield window, a part of Trent Design’s guerrilla marketing campaign. In the second photo are pages from the Print Regional Design Annual. (Photos submitted)

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Art X Detroit a project developed by Trent Design, was chosen as one of the 350 best designs in the U.S. in the 2014 Regional Design Annual representing the best in the Midwest.

The RDA, the most respected design annual in the industry, is essential reading for every graphic designer and art director. It serves as a stunning catalogue of the most innovative work being done coast to coast in the United States across six regions: the South, Southwest, Midwest, East, Far West and New York City.

The six regional judges evaluated nearly 4,000 entries and selected winning projects that demonstrated an ideal mix of design, communication concepts, strategy and execution. Designers and creative teams representing individuals, small firms and major corporations and organizations were among the entrants. Submissions were judged by an expert panel featuring AIGA medalist Michael Vanderbyl, WIRED design director Caleb Bennett, Duffy & Partners design director Joseph Duffy, AIGA medalist Alexander Isley, AIGA medalist Jessica Helfand, and Sterling Brands design division president Debbie Millman.

Art X Detroit Marketing Campaign

The campaign had many opportunities for people to interact and engage with the brand. There was online and offline components. Trent Design was responsible for the print design (logo, posters, program, invitation) wayfinding signage and guerilla marketing.

Project title: Art X Detroit 2013

Organization: Midtown Detroit Inc.

Creative team: Marilyn Trent, Creative Director, Michael Johns & Genna Cowsert, Midtown Detroit Inc.

All winning entries are featured in the December 2014 issue of Print magazine, available at MyDesignShop.com, Barnes & Noble and newsstands.

“Working in collaboration with a like-minded client gives myself and my design team the freedom to create dynamic and meaningful marketing and promotion campaigns.” Marilyn Trent, Principal and Creative Director of Trent Design.

“Midtown Detroit, Inc. has a long history working with Trent Design on a number of different campaigns. When a creative firm has a history of delivering solid results, is embedded within your community and knows your audience, it is easier to give creative license for experimentation and taking risks. Working with Trent Design on Art X has paid off in myriad ways, and clearly has developed cachet for this brand.” Annmarie Borucki, Special Projects Manager, Midtown Detroit, Inc.

Kresge Foundation, George Jackson, “I shared the news with Rip, Laura Trudeau and others in our shop. Congrats again, Marilyn!”

About Art X Detroit

Art X Detroit is a biennial presentation of works created and performed by the awarded Kresge Artist Fellows and Kresge Eminent Artists. Art X Detroit 2013 took over Midtown Detroit for a free, five-day experience that celebrated Detroit’s rich cultural life from April 10th to April 14th. Throughout Midtown, the public was invited to experience an exciting collection of dance, music and theatrical performances, literary readings, workshops and panel discussions by the awarded 2011 and 2012 Kresge Artist Fellows and Kresge Eminent Artists. More than 15,000 people attended the events, experiencing some of Detroit’s most talented artists. Venues for Art X Detroit included: the Museum of Contemporary Art Detroit (MOCAD), the Detroit Institute of Arts, the Charles H. Wright Museum of African American History, Detroit Symphony Orchestra Hall, College for Creative Studies and other great venues in Midtown’s Cultural Center.Art X Detroit 2015 is now a 10-day experience and is scheduled to take place between April 9-26, 2015. It will showcase the 2013 and 2014 Kresge Artist Fellows and Kresge Eminent Artists awarded in literary and visual arts, dance and music, as well as film and theatre, the newest category of fellowship awards.Art X Detroit is funded by The Kresge Foundation. More information is available at: www.artxdetroit.com.