Woodward Dream Cruise Picks Up Ford As Sponsor: Patch PM

METRO DETROIT, MI — With just more than a month until the annual Woodward Dream Cruise, Ford Motor Co. announced Tuesday that it will be the event’s new presenting sponsor. Chevrolet dropped its Dream Cruise sponsorship last month.

“Dream Cruise is all about the sheer joy and freedom of the automobile, and Ford has always celebrated car culture,” said Mark LaNeve, Ford vice president, U.S. marketing sales and service, in a news release sent to the Detroit News. “From Fiesta to GT, we’re obsessed with making driving fun and we’re committed to celebrating that passion with enthusiasts of all ages in the birthplace of motoring.” Read the rest of the story here.

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