Community Corner
Edina Native's Egg Farm Finalist for 30-Second Super Bowl Ad
Jason Amundsen's northeast Minnesota farm, The Locally Laid Egg Co., is one of four small businesses with a chance to win a 30-second ad in the Super Bowl, to be seen by more than 100 million people.
An Edina native's 2,500-chicken egg farm could be getting a whole lot of exposure.
Jason Amundsen's northeast Minnesota farm, The Locally Laid Egg Co., is one of four finalists to win a free 30-second Super Bowl ad in a competition sponsored by small-business software company Intuit.
Online voting started Monday to pick a winner. The chosen spot will be seen by more than 100 million people and be worth $4 million in exposure.
Amundsen quit his job as a grant writer for nonprofits just over a year ago and now operates two egg farms, one in Wrenshall, Minn., and another in Iowa, with plans to open a third.
“I told my wife if we wanted some sort of stability we would have to step out on a limb,” he told the Star Tribune. “Growing up in the suburbs you don’t have an appreciation for the manual skills needed to do this."
Amundsen's ad shows him sitting in a bucolic pasture, surrounded by chickens.
“Our hens are all named Lola,” he says. “That’s right, she’s a sassy chicken.”
Voting runs through Dec. 1 at Smallbusinessbiggame.com.
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