What’s Valentine’s Day Like for a Woodbury Florist?

With Valentine’s Day coming up, Woodbury Patch asked Meghan Kelliher, who owns M Studio Flower Affair at City Walk in Woodbury, about the flower business during the holiday.

Woodbury Patch: Is this the busiest time of year for florists?

Meghan Kelliher: This time of year and Mother’s Day. They’re kind of neck and neck. But everybody has a mother.

Patch: What do people usually buy?

Kelliher: Red roses. It’s kind of comical because you can have a big thing of flowers of all different colors, and if you have one red flower in there, that will go first. I don’t want to be mean but guys don’t get too creative.

Patch: Who is your typical customer around Valentine’s Day?

Kelliher: It’s mostly men, all the way from 17 to 85, but mostly the middle area. The fun ones are the young guys who come in and don’t know what they’re doing. It’s kind of cute.

Patch: How do you prepare for Valentine’s Day?

Kelliher: Make sure you have your roses. We did start carrying Telaflora products, and they usually have a featured product, so you make sure you have enough of that. I just moved (to Woodbury) this year—so I’m kind of guessing. Usually you know your customers and base it off last year.

Patch: What’s your favorite part of Valentine’s Day?

Kelliher: The craziness, I guess. It’s fun being busy. It’s kind of challenge to get all the flowers out. You see the guys looking at the flowers like: Uhhhh. So you give them some direction.