The Willow Celebrates 25 Years In Exeter With Special Anniversary Event Saturday

EXETER, NH — The Willow, one of downtown Exeter’s most beloved shops, is celebrating a remarkable milestone, 25 years of business, from 11 a.m. to 6 p.m. on Saturday, May 17, with an all-day anniversary celebration at their 183 Water St. location.

For a quarter century, The Willow has been a hallmark of style, community, and charm, offering a thoughtfully curated selection of home furnishings, gifts, accessories, and more. With deep local roots and a loyal customer following, The Willow has become part of the fabric that makes Exeter such a special place to live, shop, and gather.

From the beginning, The Willow has built its success by truly listening to its customers. Over the years, the store has evolved to meet the changing needs and styles of the community, offering everything from home furniture and original artwork to lighting, tableware, jewelry, and meaningful gifts. Most recently, The Willow introduced an in-store interior design service with designer Nina McCarthy of A Beautiful Room, giving customers access to expert guidance when selecting the perfect pieces for their homes.

To mark this milestone, The Willow invites the community to a festive in-store event featuring:

• 25% off one in-stock item (Valid on in-stock items only. Excludes upholstery and sale items)
• Giveaways for the first 25 customers—a fun surprise!
• Raffles throughout the day, including: • A 2-hour design consultation with Nina McCarthy • Designer bags • Gift cards and tabletop accessories

“Our customers have supported us for 25 years, and this event is our way of saying thank you,” Owner Julie Traverse said. “We’re proud to have grown alongside our community, continually curating our offerings and services to meet our customers’ needs. This milestone is a celebration of that journey.”

This anniversary event is more than just a sale, it’s a tribute to the relationships, creativity, and small business spirit that have shaped The Willow’s success for over two decades. Whether you’ve been shopping with The Willow since the beginning or just recently discovered the store, this is the perfect time to stop in, celebrate, and find something beautiful for your home.

Submitted by The Willow