City's New Brand Goes Live on Revamped Chamber Site

Get a look at the revamped Greater Nashua Chamber of Commerce website, featuring the city's new brand logo and modified tagline - "Dare to Succeed."

The Chamber’s website is the first site to come online as part of the branding initiative. It is available here – you may need to refresh the page once you land to call up the new site, which features the colorful logo and tagline in the upper left corner of the home page.

MESH Interactive Agency announced the site launch Friday, part of its strategic role in the City of Nashua’s “Dare to Begin” branding initiative, which is designed to convey Nashua’s qualities as an ideal destination for individuals, families, tourists and businesses to live, work and play.

As a strategic partner with the City of Nashua, the Greater Nashua Chamber of Commerce and participating local businesses, MESH Interactive was asked to develop and implement key components of the branding initiative. These included the “Dare to Begin” tag line, a new logo and website for the City of Nashua, and a new logo and website for the Chamber.

The City launched the “Dare to Begin” initiative on September 25, 2013 at a very successful evening event on Water Street in Downtown Nashua overlooking the Nashua Millyard.

“The ‘Dare to Begin’ campaign is a historic opportunity to bring together the City, Chamber and local businesses in a unified campaign that will strengthen the economic vitality of the Greater Nashua community,” said Tom Galligani, City of Nashua Economic Development Director. “MESH has experience working with government, businesses and non-profits – all within the local community. That’s why the City decided to go with MESH for this branding initiative.”

“It’s unique and exciting to see so many different companies and institutions coming together to support the branding initiative. This will exponentially strengthen and unify Nashua’s voice when seeking to attract new companies and workers to our region,” said Chris Williams, Chamber President and CEO.

“Nashua is a special place,” said Bill Schick, MESH Interactive Agency Founder and Creative Strategist. “We have some really talented people and some great companies. We want to do everything we can to keep them here, and attract more. It’s truly an honor to play a role in this very important initiative.”

About MESH Interactive Agency

As strategists, creative and technological whizzes, the MESH team influences the growth of brands across the globe and down the street. As a full service idea agency, we live for the challenge of developing our clients’ next BIG IDEA. Whether it’s building a micro social platform, envisioning a ground-breaking “design your own shoe” campaign, or developing the brand vision that plugs into the needs, wants and desires of your target market, MESH Interactive meets the challenge every day. For additional information about MESH Interactive Agency, visit meshagency.com.