GivingTuesday: 5 Nashua Nonprofits That Could Use Your Help

NASHUA, NH — If you’re like many Granite Staters, you’ll spend many of the last few days of November immersed in consumerism, buying this and that for your friends and family, and even indulging yourself. GivingTuesday on Nov. 29 is a chance to turn your attention to local nonprofit groups seeing an alarming decline in small gifts.

Since 2012, nonprofits, community and grassroots groups, and mutual aid networks worldwide have used GivingTuesday to galvanize fundraising, rally volunteers and add momentum to their causes.

Local nonprofits are having a particularly tough time this year. The number of donors shrunk by 7 percent in the first half of 2022, largely due to a “collapse” in the number of small-gift supporters, according to the most recent GivingTuesday quarterly fundraising report.

Donors giving $100 or less were down 17 percent in the first six months of the year, and 8 percent fewer donors made gifts of $101 to $500, according to the report.

You likely have your own favorite causes among the nonprofits, community and grassroots groups and mutual aid organizations that address local needs here in Nashua.

Some worthy causes here in Nashua include:

• Easterseals Veterans Count provides resources and services to veterans, service members, and their families.
• Nashua Soup Kitchen & Shelter provides food, emergency shelter, and a wide range of supportive services to individuals and families throughout Greater Nashua.
• United Way of Greater Nashua brings people together to build a strong, equitable community where everyone can thrive.
• Corpus Christi Food Pantry is dedicated to preventing hunger and homelessness in the Nashua community
• Humane Society of Greater Nashua advocates for and enhances the lives of animals entrusted to its care while educating the community to strengthen the human-animal bond.

There are some bright spots in the fundraising report, released by the Fundraising Effectiveness Project, a research effort of the Association of Fundraising Professionals Foundation for Philanthropy and GivingTuesday.

Importantly, although the pool of donors shrunk in the first half of 2022, the dollars contributed increased 6.2 percent as major donors stepped up. At the same time, the increase in large donor contributions was outpaced by second-quarter inflation rate of about 8.5 percent.

“Recaptured donors” — people who at one point had given to an organization, but not in the most recent reporting period — grew by 6.3 percent.

That group likely includes people who supported a charity in a surge of pandemic giving in 2020, as well as those who paused their charitable donations during the first two years of the pandemic and gave again this year, said Lori Gusdorf, executive vice president of the Association of Fundraising Professionals group.

The key takeaway for charities is to stay in contact with donors and include them in fundraising pitches, regardless of when they last gave, Gusdorf said.

The report “underlines the importance of employing targeted strategies for retaining this key donor segment, especially in times of economic volatility, when donors are more frequently evaluating their financial commitments,” she said.

GivingTuesday was created in New York City in 2012 with a simple goal: to encourage people to do good. Over the past nine years, the idea has grown into the global movement it is today.

The goal of GivingTuesday is “radical generosity” — the concept that the suffering of others should be as intolerable to us as our own suffering, according to the movement’s website.