LBI Bike Shop Named Among Best In The Nation For the 5th Time

BRANT BEACH, NJ — A local bicycle shop is celebrating after being named among the top retailers in the nation for the fifth time.

Shore Brake Cyclery, located in Brant Beach, announced that the business had been honored with the highest Bicycle Retailer Excellence Award by the National Bicycle Dealers Association (NBDA) for the fifth year in a news release. Additionally, Shore Brake Cyclery received the prestigious President’s Award.

“Receiving this recognition along with the President’s Award from the National Bicycle Dealers Association for the fifth year is an incredible honor,” said Charlie Kulp, Owner of Shore Brake Cyclery. “These awards underscore the relentless dedication of our team to foster a vibrant cycling community. We strive to innovate and provide unparalleled service to every customer, whether they are lifelong cyclists or just beginning their journey.”

Participants worked with the NBDA over a period of three months to meet current challenging industry conditions and turn them into opportunities for growth and excellence. They developed communication strategies, key performance indicators, organized community events, and gathered feedback from the community, all with a focus on achieving retail excellence.

“I am continually inspired by Shore Brake Cyclery’s dedication to excellence in the bicycle retailer industry,” said Heather Mason, President of the NBDA. “Their commitment to quality, customer service and community engagement sets a standard for retailers nationwide. We are proud to recognize their outstanding contributions and impact on the cycling community.”

The NBDA’s Bicycle Retailer Excellence Award, rebranded in 2021 to emphasize inclusivity and celebrate diversity in bicycle retail, continues to recognize Shore Brake Cyclery for its outstanding performance. The shop has previously been honored with the Best Bike Shops Program accolade in 2019, 2020, 2022 and 2023. Retailers were recognized in late May at the Retailer Summit held in Bentonville, Arkansas. Kulp attended the Summit in person to receive the shop’s award.

“Our commitment to providing the best experience to all of our customers as well as expanding community engagement within the cycling community is at the center of what we do every day, and we are thrilled to be acknowledged for our efforts,” Kulp said.

To learn more about Shore Brake Cyclery, visit www.shorebrakecyclery.com. To learn more about the Bicycle Retailer Excellence Award and the NBDA, visit their website at www.nbda.com/rea.