LBI Bike Shop Wins National Excellence Award

BRANT BEACH, NJ — A Long Beach Island bicycle shop is the only New Jersey store to receive a national excellence award by the National Bicycle Dealers Association (NBDA).

Shore Brake Cyclery, located in Brant Beach, is one of 111 bike shops across North America to receive the Bicycler Retailer Excellence Award, the store announced.

The Bicycle Retailer Excellence Award is a rebrand to the past America’s Best Bike Shops Award Program, updated in 2021 to focus more on inclusivity and diversity. Recipients are acknowledged and awarded not only for their excellence in retail but their integrity, inclusiveness, spirit and commitment to grow ridership.

Shore Brake Cyclery was also a recipient of the Best Bike Shops Award in 2019 and 2020.

“It’s a true honor to be recognized by the National Bicycle Dealers Association with this award,” Charlie Kulp, Shore Brake Cyclery owner, said in a release . “We strive to make a difference in each of our customers lives, whether they are an avid cyclist already or just starting out. Providing a welcoming experience to all customers would not be possible without our dedicated and passionate staff. We love what we do and take pride in providing our customers with the best experience each and every time they enter our shop.”

“Our vision with Bicycle Retailer Excellence Award, as with all our programs, is to lead bicycle
retailers to excellence,” said the NBDA's president, Heather Mason. “We have been grateful to share retailer application responses as examples of excellence with the industry at large via our
podcast and other vehicles. My heartful congratulations and thanks to all this year’s participants.
We look forward to recognizing our retailers of excellence this summer.”

The 111 award-winning retailers will be recognized in a live ceremony at the Big Gear Show in Park City, Utah, this August.

Shore Brake Cyclery is a local, family-owned bike store that was founded in 2016, committed to serving cyclists of all types, the store said. Shore Brake Cyclery proudly carries Trek, Cervélo, Fuji, Tuesday, Felt, Sun, Surly, All-City and SE Bikes, while offering a full-service repair department for all makes and models, according to the store.