New York Fries Opens At Menlo Park Mall In Edison, First NJ Spot

EDISON, N.J. — The opening of New York Fries at Menlo Park Mall is bringing a new kind of sizzle to the local foodie scene.

New York Fries offers a gourmet take on the fresh-cut fries concept, and it had its official New Jersey grand opening Feb. 29 at the mall, with Mayor Sam Joshi leading the township presence.

"New York Fries has opened its first location in New Jersey and second in the USA right here @menloparkmall Edison. They serve high quality fries with all kinds of toppings. Check it out!" the mayor posted.

With its soft opening earlier last month, the Edison restaurant is the brand’s second restaurant to open within the U.S. this year, the company says, with its first at a Long Island mall.

Under its NYF logo, the company has more than 100 restaurants across Canada and 25 throughout the Middle East. So the next time you're at the Dubai Mall, stop by!

The company's name originates from the two New York City brothers who came up with the idea, the company says, but made it happen in Canada. Now its coming back home, in a way, to the metro area.

It's an admittedly niche menu, with high-quality, fresh-cut fries that are cooked to order.

New York Fries, operated under Recipe Restaurant Group, features fries made with Idaho potatoes, served plain or loaded with a variety of toppings, including beef chili, pulled pork, queso and crumbled bacon.

Also on the menu is a classic Canadian delicacy - poutine - topped with beef gravy and Wisconsin cheese curds for guests across Edison to discover and enjoy.

Additionally, the New York Fries menu features all-beef grilled hot dogs and an array of loaded "dog" options. Ingredients are sourced from Idaho and other local sources here and in Canada, the company says.

New York Fries offers a selection of vegetarian options and the fries are gluten free and vegan, the company says. Potatoes are cooked in non-hydrogenated sunflower oil, using a three-stage method. As nothing else goes into the fryers except potatoes, the brand can appeal to those with dietary and allergen restrictions, serving vegan, vegetarian and gluten-friendly items.

Also recently, there was an opening of the restaurant in Roosevelt Field Mall in Long Island, the company's first location. One is planned for Smith Haven Mall in Long Island and now Newport Center in Jersey City later this fiscal quarter, the company says. The locations are corporate owned.

"Expanding into New Jersey is an amazing next step towards our continued growth across the East Coast and beyond,” said Craig Burt, Chief Operating Officer at New York Fries. “We’ve received such a warm welcome from our opening in Long Island and expect a similar response from the Edison community. We’re thrilled to bring our premium fresh-cut fries to guests across the area and can’t wait for Menlo Park mall goers to try the perfect French fry.”

Here are some helpful tips about the new Edison restaurant:

• Store hours: Mondays to Thursdays 10 a.m. to 8 p.m.; Fridays to Saturdays 10 a.m. to 9 pm.; Sundays, noon to 6 p.m.
• Best entrance: Upper level parking deck near the Dining Pavilion.
• Located in the Dining Pavilion
• For more information, visit www.newyorkfries.com.

The Canadian 130-plus restaurant chain is located in all major mall food courts there, as well as select highway rest stop locations, the company says.

As for its parent company, founded in 1883, Recipe Restaurant Group is Canada’s largest full-service restaurant group, and the brands sound intriguing:

The company franchises and/or operates such brands as Swiss Chalet, Harvey’s, St-Hubert, The Keg, Montana’s, Kelseys, East Side Mario’s, New York Fries, Bier Markt, The Landing Group of Restaurants, Original Joe’s, State & Main, Elephant & Castle, The Burger’s Priest, The Pickle Barrel, Marigolds & Onions, Blanco Cantina, Añejo, Fresh Kitchen and Juice Bar.

More information about the Company is available at http://www.recipeunlimited.com.