Seasonal & Holidays

Holiday Lights Festival Set To Visit Freehold Raceway Mall

LuminoCity's "Wonder Journey" Festival will be at the mall from Nov. 15 through Jan. 5 and showcase scenes from Alice in Wonderland.

Freehold Raceway Mall is located at 3710 US-9, Freehold.
Freehold Raceway Mall is located at 3710 US-9, Freehold. (Jason Tai)

FREEHOLD, NJ — LuminoCity’s Holiday Lights Festival is coming to Freehold this November.

From Nov. 15 through Jan. 5, attendees can enjoy LuminoCity’s “Wonder Journey” Festival at the Freehold Raceway Mall. The event will mark LuminoCity’s third year in New Jersey.

Throughout the festival, the mall's parking lot will transform into a “whimsical adventure” that allows visitors to journey through moments inspired by Alice in Wonderland.

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When guests enter, they’ll encounter larger-than-life scenes straight from the story — including the Wonderland Tea Party, the iconic butterfly seat and more.

“We are delighted to return to New Jersey this winter for our 2024 Holiday Lights Festival,” LuminoCity Founder Xiaoyi Chen said. “After years of enchanting families with our Dino Safari Festival, we’re excited to introduce a unique experience that captures the joy of the holidays in a truly imaginative way.”

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Additional festival highlights include:

  • Wonder Land Immersive Experiences: Explore breathtaking light displays and larger-than-life art installations, each one inspired by the timeless Alice in Wonderland story. With stunning scenes and vibrant holiday décor, it’s sure to create unforgettable memories for friends and families.
  • Queen of Hearts’ Castle Slide: Climb to the top of the Queen’s Castle and slide down her heart-shaped tower.
  • Wonderland Tea Party and More: Step into Wonderland’s most famous scenes, from the iconic tea party to vibrant, glowing gardens full of adventure.
  • Food vendors, a gift shop, specialty theme days and giveaways.
  • Opening Ceremony: On Nov. 15, LuminoCity will be hosting their Opening Ceremony at 7 p.m. with local dignitaries and partners.

The festival will run most weekdays from 4:30–9:30 p.m., and 4:30–10 p.m. from Friday through Sunday, aside from holidays.

“We are excited to bring LuminoCity back to Freehold Raceway Mall for the 2024 Holiday Lights Festival,” said Petra Maruca, the senior vice president of business development. “After the successful execution of last year’s Dino Safari, it became clear that immersive, interactive experiences drive both foot traffic and customer engagement. LuminoCity aligns perfectly with our strategy to enhance the overall shopping experience, making Freehold a key destination this holiday season.”

Alongside LuminoCity’s Freehold location, LuminoCity will also host its fifth holiday festival at Eisenhower Park in East Meadow, Long Island. The Long Island festival will run from Nov. 8 through Jan. 5 with the theme “Sweet Dreams.”

“We can’t wait to see visitors create lasting memories as they explore this vibrant holiday wonderland,” Chen said.

The Holiday Lights Festival will run at Freehold Raceway Mall from Nov. 15 through Jan. 5. Parking is free.

Tickets are available to buy online at LuminoCity’s website or onsite. Ticket prices range from $24-$32 per person, and admission for children three years old and under is free.

For more information, you can visit the LuminoCity website.

Freehold Raceway Mall is located at 3710 US-9, Freehold.

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