Famous YouTuber Opens MrBeast Burger At American Dream Mall

EAST RUTHERFORD, NJ — Consistent with his other acts of enormous scale, the famous YouTuber MrBeast opened his first full-service restaurant Sunday at American Dream to tens of thousands of joyful fans, many of whom camped in line overnight for a first chance to try a MrBeast Burger, mall spokesperson Melissa Howard said.

MrBeast, the online alias for Jimmy Donaldson, is one of the most-watched YouTubers with more than 100 million subscribers and over 17 billion views. His rise to international stardom came from his zany video content, philanthropic stunts, and prize and cash giveaways.

MrBeast Burger, starting as a virtual restaurant brand, became one of the most downloaded smartphone apps, landed in the top five most popular Google searches worldwide, and spawned a No. 1 trending video on YouTube. Now, two years later, MrBeast is opening a physical location for the restaurant, Howard said.

“We’re thrilled to have MrBeast join American Dream’s all-star lineup of entertainment, retail, dining and attractions," Don Ghermezian, CEO of American Dream, said. "MrBeast is the worlds’ greatest content creator. His passion for creativity, powerful brand and philanthropic nature aligns perfectly with the American Dream vision."

MrBeast Burger opened at the mall in Court A, Level 3.