Sports
Golf Club Gets Social To Mark 45 Years
Bowling Green uses social media to get its anniversary message out.
Who would have thought that golf and Facebook would go together? Golfers generally don’t carry computers on the course, and even cell phone use is kept to a minimum.
But in Oak Ridge has found a way to utilize social media to make the course stand out, and to advertise the celebration of the course’s 45th anniversary.
“We’ve used Facebook, Twitter, FourSquare and Yelp,” said Cindy Riggs, one of Bowling Green’s owners. “Golfers like to check in even when they’re not there.”
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One way that Bowling Green is using social media right now is to let golfers know about its 45th anniversary contest, running throughout May.
Random names will be drawn over the month for golfers to win a free round. Visitors can register between May 1 and 31.
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In addition, to honor its 45 years in business, the course will charge golfers $45 per round on Memorial Day, July 4 and Labor Day.
“Social media has been a great avenue of getting information out there for our regular golfers,” said Thom Bishop of Bowling Green. “it also helps us get new golfers. Our regulars tell their friends, and then they tell their friends and it keeps going from there.”
Social media also helps to get the word out about things golfers need to know, like course conditions and playing time. Bishop said they have also used Facebook to let golfers know what is being done to get the course ready for the spring and summer golf season.
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