Lawrence Public Schools Announces New District-Wide Rebranding

LAWRENCEVILLE, NJ — Lawrence Township Public Schools (LTPS) on Monday announced the launch of a new district-wide brand identity.

The rebranding was done to unify all seven schools while preserving each school's unique history and character.

All LTPS schools have their own distinctive identity, mascot, colors, and logo. The rebranding process was done to unify the seven schools under a cohesive district identity while maintaining each school’s unique heritage.

The initial step was a thorough review of the current mascots, revealing significant stylistic differences and outdated designs. Each mascot was then modernized to retain its core identity while receiving a fresh, contemporary update, district officials said.

The collaborative process involved meetings with school administrators, PTOs, secretaries, guidance counselors, and other key personnel.

Discussions focused on the significance of the mascots and the essential elements that should be preserved in the new designs. Feedback such as the importance of “friendly eyes” and a “golden heart” was incorporated into the updated versions.

Using advanced AI technology, each mascot was reimagined with modern flair, preserving the character and charm of the originals. The most significant aspect of the makeover was the creation of a unified visual identity that proudly connects each school to the Lawrence Township Public Schools–the district shield.

Inspired by the district logo—a shield with “Lawrence” across the top, the motto “Lead, Achieve, Succeed,” and an “L” inside—the new school logos feature updated mascots placed within the shield design. Each school’s shield includes its new mascot, the school name, and school colors, while proudly displaying the “Lawrence” insignia.

This new design ensures that every school is unmistakably part of LTPS, symbolizing unity and pride across the district.