Mobile Ice Cream Cart Rollito's Opens First Permanent Location In Mercer Co.

LAWRENCEVILLE, NJ – The sweet success story of Rollito's Ice Cream Rolls reached a major milestone this week as founders Ginger and Eduardo Salazar celebrated the grand opening of their first permanent location at 876 Whitehorse Mercerville Road, Hamilton.

Councilman Anthony Carabelli joined the couple for an official ribbon-cutting ceremony, marking the transition from mobile cart to brick-and-mortar establishment.

What began as a mobile ice cream venture has evolved into a community favorite, with Rollito's building a loyal following through appearances at special events, birthday celebrations, and local gatherings.

The business has earned recognition for its eye-catching rolled ice cream creations, prepared fresh to order and designed to deliver joy through innovative flavors and presentation.

The decision to open a permanent Hamilton location came as a natural response to increasing customer demand and strong community support.

“We’re thrilled to bring Rollito’s Ice Cream Rolls to Hamilton and share our love for this unique dessert with even more people,” said Ginger . “This has been a dream of ours, and we’re so excited to grow with the community.”

The Rollito's menu features an extensive selection of handcrafted rolled ice cream flavors, with each order prepared fresh as customers watch. The offerings span from fruit-forward options to rich chocolate creations and beloved traditional flavors, ensuring options for diverse taste preferences.

Have a correction or a news tip? Email sarah.salvadore@patch.com