5 New Restaurants That Opened In Morristown In 2023

MORRISTOWN, NJ — Things can change fast in Morristown's business landscape, and 2023 was no exception.

In 2024, several new businesses and restaurants are slated to open, and redevelopment projects that could transform the area could see major strides.

But first, several new spots opened up last year that you may not have yet had the chance to check out.

Here's a look at what's opened this past year:

Central Taquería, 61 South St., Morristown

Located on the former site of Pascarella Bros. Sandwich Shoppe, Central Taquería aims to capture the casual and familiar vibe of old-school Mexican taco counters.

Since leaving Mexico, Raul Santoyo has known he wanted to bring some of those flavors and memories to New Jersey. Santoyo, along with his brother Alejandro and business partner Gabriel Galvan, decided to open Central Taquería.

Santoyo told Patch that leaving his 30-year career as an investment banker was the final push he needed to pursue this project.

"I said, 'You know what? I think now is a good time, this is my last shot in life to do what I really want to do.' So I convinced my wife, I quit my job, and then I said, 'I'll just focus on doing this project, and that's what I've been doing, a hundred percent of the time.'" Santoyo said.

The restaurant's featured dish is "Al Pastor," which is pork marinated in spices for 12 hours before being roasted on a vertical spit. According to Santoyo, the pork will be the main attraction in a variety of dishes, including tacos de trompo and quesadillas.

All salsas and tortillas are made from scratch, ensuring freshness for each customer.

For more information on Central Taquería, visit www.centraltaqueria.com or call 973-722-7884.

PrimoHoagies, 44 Speedwell Ave., Morristown

PrimoHoagies, the gourmet specialty sandwich chain, opened its newest Morristown location this past fall. The store, owned by local residents Patty Babb and Drew Busa, has dine-in seating, takeout, and delivery options.

“We're beyond excited to introduce Morristown to the authentic flavors and quality that PrimoHoagies is known for,” said Babb. “It’s an exciting new chapter for us, and the vibrant energy and growth in this city make it the perfect place for our second venture.”

PrimoHoagies also offers catering, including its popular hoagie trays, which are perfect for special events, game days and luncheons.

The casual restaurant’s diverse menu features a variety of cold and hot hoagies, cheesesteaks, wraps, vegetarian options, antipasti salads, chips, drinks, fresh-baked cookies and more.

The Morristown location will be open from 10 a.m. to 9 p.m. daily.

Enzo Restaurant & Pizzeria, 5 Elm Street

Back in March, Enzo Restaurant & Pizzeria opened its doors to the public in its new Morristown location at 5 Elm Street.

The new Morristown eatery is the second official location of Enzo Restaurant & Pizzeria, which originated in Montclair. The family-owned establishment was founded in 2001 by owner Antonio Buono, who immigrated to the United States from Italy and became a baker.

"Our goal is to provide our customers with quality Italian food that is affordable, convenient and made from the best and freshest ingredients available," the company website said.

Despite the fact that the shop specializes in pizza, the full dinner menu includes a variety of authentic appetizers, soups and salads, ensuring that there is something for everyone. A new cheese steak-style pizza, as well as an extensive list of kinds of pasta, seafood and chicken dishes, are among the menu staples.

Click here to see the entire dinner menu.

Effin Egg, 30 Morris Street

This past spring, Effin Egg, a popular grab-and-go breakfast franchise, opened its first New Jersey location, settling into the Morristown business community.

The breakfast joint, located at 30 Morris Street, serves a variety of breakfast and brunch options, including made-to-order gourmet breakfast sandwiches and meals.

Their menu features classic comfort food with a twist, prepared with fresh ingredients and inspired by a genuine love of eggs.

Effin Egg, founded in 2019 by its CEO and "Presidente," Jeff Martin, is rapidly expanding, with plans to open seven additional locations all around the United States.

"I think what drew us here is that the town is so charming and it seemed like the perfect area for our first New Jersey location," Martin said in a statement to Patch.

Alongside its signature breakfast sandwiches, the restaurant also serves its "Effin Bowls" and "Effin Burritos," which come in a variety of fillings, including chorizo, scrambled eggs, hash browns and black beans.In the mood for something sweet? They have you covered with their "Slutty Pancakes," which are three mini rainbow pancakes topped with cream cheese frosting and sprinkles, or their Effin Waffles.

To view Effin Egg's main website and full menu, click here.

Ethan and the Bean, 70 Speedwell Ave., Ste. 3, Morristown

The team at Ethan and the Bean, a café with a special mission, opened their newest location in Morristown back in November.

After opening its first location in 2019, Ethan and the Bean has grown in popularity due to their welcoming and impactful mission of increasing the employment rate for persons with intellectual and developmental disabilities.

According to Francesca Cwynar, the community manager at Ethan and the Bean, the unemployment rate is well over 80 percent for individuals with intellectual and developmental disabilities.

Ethan and the Bean aims to help this grossly marginalized population in the nation.

The coffee shop is opening at Valley National Bank's headquarters, which replaced a string of vacant structures located along five lots on Speedwell Avenue, according to SJP Properties.

Their official hours are 8 a.m. to 5 p.m. Monday through Saturday and 8 a.m. to 3 p.m. on Sunday.