Morristown Firm Debuts Website for NJ Childcare Franchise

Morristown Patch just launched a new website redesign and it seems others are ushering in a new site look as well.

St. Jacques Marketing in Morristown was approached by Rainbow Academy to re-launch the New Jersey-based childcare franchise company’s website.

“Rainbow Academy is a brand that is sophisticated beyond its current size,” said Philip St. Jacques, owner of St. Jacques Marketing. 

“What impressed us most about their team was an authentic commitment to quality, embodied in Rainbow Academy’s Circle of Care philosophy and Core Values ... It was important that the new website design captured that overall feeling while highlighting all of the great elements of Rainbow Academy and bringing to light the Circle of Care philosophy and Core Values.”

“As parents’ needs have evolved over the past 16 years since we first opened our doors, Rainbow Academy has always strived to stay in step with meeting those needs,” said Brenda Febbo, Rainbow Academy’s Vice President of Sales & Marketing. 

“In addition to the fact that we’ve grown from one to 14 centers – with many more on the way, the area of greatest change lies within the technological realm. We don’t merely wish to keep up with the times in this digital age – we need to be leaders in the early education and childcare industry.”

Its new site is also mobile device-ready, features a new blog called Connecting Conversations and logging in to the secure ParentView System is easier.

“We also have robust micro sites for each Rainbow Academy franchise location, which allows our individual centers to be fully optimized on a local level,” said Febbo. “They can now feature their own calendar of events and personal welcome letters, as well as interactive virtual tours of their centers.”