Small Business Saturday Encouraged By Morris County Officials

MORRIS COUNTY, NJ — Amid major deals from major retailers for Black Friday, small, local businesses can often be overlooked. That’s why Morris County officials are urging residents to partake in Small Business Saturday this weekend.

Small Business Saturday was created in 2010 to highlight the local retailers that not only add charm to towns, but also economic growth and development.

Morris County officials are asking residents to “shop small” this weekend, calling local stores and businesses “essential.”

“When you shop at local retailers, eat at locally and family-owned restaurants, and do business with local service providers, you reinvest in your community,” said Commissioner Director Tayfun Selen. “Our small businesses support Morris County’s economy in a big way, providing jobs, services and unique experiences in our 39 towns. Let’s support our small businesses -- not just this weekend, but all year -- and keep our communities strong!”

Small businesses are considered independently owned enterprises with 500 employees or less. According to officials, Morris County is home to 30,555 small businesses, with 7,500 small business applications submitted in 2024.

Additionally, 33 of those businesses are veteran-owned, and 168 are owned by minorities.

“Our goal is to help businesses connect, collaborate, and build long-term success,” said Meghan Hunscher, president and CEO of the Morris County Chamber of Commerce and Economic Development Corporation. “We are proud to support our members on Small Business Saturday and every day.”

Officials added that shopping small not just on Saturday, but all year round, helps sustain “local jobs, support entrepreneurs and preserve the distinct character that makes Morris County a wonderful place to live.”