Group To Present 'A Better Idea' For Wonderland Site In Ocean City

OCEAN CITY, NJ — A local group says they have "a better idea" for what should be done with the former Wonderland property, and they plan to share that idea on Saturday.

Ocean City 2050, a new local advocacy group, will present their proposal, titled "A Better Idea," at a public meeting on June 21 at 10 a.m. in the Ocean City Public Library, according to a news release.

According to the group, this plan offers a fully financeable, mixed-use concept that blends amusements, public space, boutique lodging, retail, dining, and digital entertainment — all designed to energize the Boardwalk while staying true to Ocean City’s identity as America’s Greatest Family Resort.

"The loss of Wonderland doesn’t have to be a crisis — it can be an opportunity," said Jim Kelly, founder and spokesperson for Ocean City 2050. "This is a chance for Ocean City to take our world-class Boardwalk and position it for the next twenty years — to expand its offerings to reflect evolving demographics, while staying true to our family-first brand. We can grow without straying from our path. This is the moment for Ocean City to shine — and to chart a course that draws real consensus and broad community support."

The design aims to elevate the strengths of owner Eustace Mita, CEO of ICONA Resorts, according to Ocean City 2050.

"Mr. Mita is a proven boutique hotel operator and this plan is positioned right in his wheelhouse," said Bill Merritt, also of Ocean City 2050. "It’s a plan that offers a clear path forward, can draw broad consensus and avoid years of costly litigation, and presents an opportunity to build both a great legacy and substantial profit."

Members of the public are invited to attend and hear the proposal.

Previous Reporting

• These Ocean City Groups Are Speaking Out Against Wonderland Luxury Hotel
• New Advocacy Group Announces Plans For Ocean City's Future
• Controversial Wonderland Luxury Hotel Gets Ocean City Chamber Backing: Report
• Mita Lays Out Plans For ICONA In Wonderland Luxury Hotel
• Alternative Plan Proposed For Wonderland Site In Ocean City