4 New Stores Open At This NJ Mall

BERGEN COUNTY, NJ — Four new stores just opened at the American Dream mall, with a fifth on the way.

As the 3 million-square-foot facility gears up for the holiday season, the clothing store Abercromie and Fitch opened on Friday, a spokesperson said.

Three other stories opened in the last several weeks, and another is coming next month.

Besides Abercrombie, the three new stores are:

Arabian Oud: The international Arabian fragrance chain offers a "carefully curated selection of perfumes, oils, and exclusive collections." The company has more than 1,200 stores in 37 countries, but its New Jersey store is the only one in the U.S. so far.

Rolife: The store offers do-it-yourself kits so customers can create 3D wooden puzzles, assemble mechanical models, and put together trendy toys. The store caters to hobbyists, collectors, and anyone seeking interactive gifts.

Rowan: If the stories of infections after ear piercings have caused you to hesitate, Rowan can help. Each piercing is performed by licensed nurses who use hypoallergenic jewelry. The company says it "redefines ear piercing as a safe, celebratory, and empowering experience."

“These three additions showcase American Dream’s commitment to offering a diverse mix of brands that bring creativity, culture, and craftsmanship together,” said Adam Petrick, the chief marketing officer.

One More Store Coming

The fifth new store, ALO, is slated to open the week before Christmas, an American Dream spokesperson said Wednesday.

ALO is a yoga apparel store selling pants, tights, and accessories like handbags.

Only U.S. Location

The company has the only U.S. locations of several stores and restaurants, including: The ADdress, Arabian Oud and E.P. Yaying, as well as the only New Jersey locations for Aland, Alexander Wang, Amouage, BAPE, COS, Couture Kids, Ferrari, Gentle Monster, Iris Galerie, Jonathan Adler, Saks Fifth Avenue, and TimeVallèe.

Luxury stores include Saks Fifth Avenue, Hermès, Rolex, Cartier, Watches of Switzerland, Saint Laurent, Tiffany & Co., Gucci, Balenciaga, Dolce & Gabbana, Ferrari, Gentle Monster, Canada Goose, Carpaccio, (a fine-dining Italian restaurant), and more.

The complex also has entertainment destinations including DreamWorks Water Park, Nickelodeon Universe Theme Park, Ninja Kidz Action Park, Sesame Street Learn & Play, The Gameroom Powered by Hasbro, New Jersey Hall of Fame, Legoland Discovery Center, Sea Life Aquarium, Big SNOW Ski Hill, Dream Wheel – a 300-foot observation wheel overlooking the NYC skyline.

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