Small Business Saturday: Shop Small At These Local Parsippany Spots

PARSIPPANY, NJ — Now that the holiday season is nearly upon us, folks may be ready to get into the holiday spirit and go shopping for the right stocking stuffers and gifts to give during the forthcoming holidays.

Small Business Saturday, which falls between two shopping mega-holidays—Black Friday and Cyber Monday—is a great way to support the local Parsippany community while getting started on your holiday shopping list.

This year, the shopping event is scheduled for Nov. 25.

Founded by American Express in 2010, Small Business Saturday is sandwiched between the major Black Friday retail shopping holiday that tends to favor national brands and Cyber Monday, an online shopping event that this year takes place on Nov. 27.

The following local businesses are participating in this year's event.

• Subzi Mandi, 251 Littleton Rd.
• Dhaba Express, 1521 Route 46 E
• Rajatkala, 35 Janelle Blvd.
• Victory Nail & Spa, 359 Smith Rd.
• Chand Palace, 257 Littleton Rd.
• Joy Nail, 315 Parsippany Rd.
• B And B Apiarists, 330 Troy Rd.
• Belladi, 215 Raymound Blvd.
• Envy Sports Club Pool, 199 Smith Rd.
• Marinos Pizzeria Restaurant, 305 Parsippany Rd.
• Baps Shayona Parsippany, 3 Entin Rd.
• North American Plywood, 777 Jefferson Rd.

Since it started in 2010, consumers have reported spending an estimated $163 billion at small businesses across all 12 Small Business Saturdays combined.

Experts agree that shopping small matters—two-thirds of every dollar spent at a local business remains in the community, according to most estimates. There's a little more to the so-called “local multiplier effect,” according to the American Independent Business Alliance.

A study from that group found that, on average, 48 percent of every purchase at a local independent business is recirculated locally, compared to less than 14 percent of purchases at chain stores.

And the majority of small business owners — 88 percent — said that their businesses need the community's support given the current economic environment, according to the 2023 American Express Shop Small Impact Study.

Locally owned businesses also recirculate a far greater percentage of revenue locally compared to absentee-owned businesses, according to the American Independent Business Alliance.

Independents return about 48 percent of their revenues back into the local economy, compared to 14 percent returned to the local economy by chains.

Small businesses are typically defined by the federal government as those with fewer than 500 employees.

They are responsible for two of every three jobs over the past 25 years. Even a partial collapse of small businesses could weaken the overall U.S. economy, according to the Labor Department.