Business & Tech
New Tenants Revealed At American Dream Mall
SJP by Sarah Jessica Parker and Morphe are the latest stores set to open this spring at the East Rutherford megamall.

EAST RUTHERFORD, NJ – Several more of the retail shops that plan to open at American Dream this spring have been revealed.
In an announcement for a Feb. 17 hiring event to fill positions at the Meadowlands megamall, American Dream listed over 40 stores seeking to fill full-time, part-time and temporary positions.
Several of the incoming tenants on that list were not announced during previous job fairs held at the mall.
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See Also: American Dream Plans 2nd Job Fair Event
Previously unannounced tenants include:
Find out what's happening in Ridgewood-Glen Rockfor free with the latest updates from Patch.
- Charlotte Russe
- Ginger Sushi
- Jarana Restaurant
- Likkle More Jerk
- Manchu Wok
- Morphe
- SJP by Sarah Jessica Parker
- Sunglass Hut
- Thai Express
American Dream, the massive $5 billion shopping and entertainment venue in the Meadowlands, opened in October 2019.
For now, Nickelodeon Universe Theme Park, IT'SUGAR candy store, Big SNOW indoor ski park and an NHL-size ice rink are open to the public.
DreamWorks Water Park, an indoor water park that will include the world's largest indoor water coaster, a free fall slide with a 70-foot drop, a lazy river and a 1.5-acre wave pool was supposed to open Nov. 27, but the mall recently announced it would be delayed until further notice.
Other attractions, shopping and dining will follow over the next several months.
Retailers previously announced include: Foot Locker, DSW, Lululemon, Vans, Skechers, H&M, Uniqlo, Primark, Levi’s, Aritzia, Banana Republic, Pacsun, Columbia Sportswear, Century 21 and Gap.
Luxury retailers include Saks Fifth Avenue, Barneys New York, Watches of Switzerland, Hermes, Dolce & Gabbana, Louis Vuitton, Gucci, Zara, and Tiffany & Co.
Other tenants:
- abercrombie kids
- Aldo
- Amazon 4-star
- American Eagle Outfitters
- Ani Ramen
- Asics
- Bath & Body Works
- Big SNOW
- Build-A-Bear Workshop
- Charleys Philly Steaks
- Evereve
- Grisini
- H Mart
- Hollister Co.
- IT'SUGAR
- Levi's
- Lush
- MAC Cosmetics
- Pora Foods
- Samsonite
- Sephora
- Torrid
- Tumi
- Ulta Beauty
- Victoria's Secret
- Villa Restaurant Group
- Wendy's
- Yoyoso
American Dream's more than 100 dining destinations – which include three food halls, a food court and nearly two dozen full-serve restaurants – will also open this spring, the mall has said.
Additionally, SEA LIFE Aquarium, LEGOLAND Discovery Center, CMX Luxury Movie Theater, Kidzania and the mall's Observation Wheel will be open by March.
American Dream Opens: Here's What Everyone Saw
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