Lingerie Store Adore Me Coming To The Willowbrook Mall: Report

WAYNE, NJ — Lingerie store Adore Me is coming to the Willowbrook Mall.

The Willowbrook location is slated to open this month, according to Chainstoreage.com.

Digitally-native Adore Me expanded last year with physical locations in Bridgewater and Staten Island, New York. Adore Me offers customers a high-tech experience while shopping for intimate apparel.

Fitting rooms will be equipped with smart boards, allowing live interaction with store associates. Shoppers can ask for a different size, style, or colored garment and associates are notified on a mobile device, according to Chainstoreage.com.

Adore Me primarily offers bra and panties, lingerie, and sleepwear products. They have a few other product lines including, swimwear, active wear, perfume, and makeup bags.

Garment tags have radio tags in them, allowing Adore Me to collect real-time data on what times are sold, allowing the chain to optimize inventory, according to the report.

"What sets us apart from most other lingerie companies is that we try to supply something for every woman with products that she will love and the confidence to go along with it," said Angela Maffia, Adore Me business and brand development associate. "Our products go from 30A to 46G. From petite to plus to make sure we supply every woman."

With reporting by Alexis Tarrazi

Email: daniel.hubbard@patch.com

Photos via Adore Me