Business & Tech

NY Mag Story Spotlights Local Artisanal Businesses

Read why twee is the new black.

Love it or hate it, you can't deny the artisanal culinary movement that has swept Brooklyn in recent years. From Greenpoint to Gowanus, startup businesses are producing small batches of everything from stroopwafels to salsa. This week's cover story in New York magazine, takes an in-depth look at the current craze for everything twee—and spotlights some neighborhood businesses in the process.

owner Gaia DiLoreto sums up the obsession with all things branded "Brooklyn" in a quote thusly: 

“Everyone loves Brooklyn,” she says in the article. “That’s the place everyone wants to be, to have a part of, to be a part of. I want to do everything I can to leverage that.”

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A 37-year-old former IT worker, DiLoreto also has personal reasons for running her specialty business under a pure-Brooklyn model. She's black and wants to be “a role model to young black women,” she told New York.

But homemade isn't always an easy sell. DiLoreto shared an anecdote with New York that she had one intern from East New York who “knew nothing about artisanal food. An $8 candy bar was insane to her.”

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Insanely priced or not, there's no denying that artisanal area goods such as , Binxgoods extract of vanilla, and Gowanus-based Brooklyn Brine pickles are totally tasty.

What's your favorite Brooklyn-made foodstuff?

 

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