'Handmaids' Spotted Throughout NYC As Hulu Show Premieres

CHELSEA, NY — Dozens of handmaids have been spotted throughout New York City this week, as part of an inventive marketing campaign from Hulu promoting the streaming service's newest show, "The Handmaid's Tale." (For more news from Chelsea and the rest of New York City, sign up for Patch news alerts here.)

The adaptation of Margaret Atwood's classic dystopian novel premiered this week on Hulu, and to garner still more attention for the highly-anticipated show, Hulu has deployed dozens of "handmaids" throughout New York City. Groups of women dressed in long red dresses and with white headpieces have been seen walking down New York City sidewalks, in parks and even riding subway trains.

Hulu has gone all out promoting the new 10-part series, which stars Elisabeth Moss. In addition to the dozens of handmaids meandering throughout the city, Hulu is giving away 4,000 free copies of the novel from an art installation at the High Line in Chelsea. The book has seen a surge of popularity throughout New York City in 2017, as dozens of readers have added their name to public library waitlists in the hopes of snagging a copy before the series launches.

Photos via Ciara McCarthy/Patch.