Insomnia Cookies Opens In Hell's Kitchen, Promising Free Treats

HELL'S KITCHEN, NY — It just got easier for Hell's Kitchen residents to fulfill their late-night sweet cravings, as Insomnia Cookies opens the doors of its new neighborhood shop.

The store opened for business on Tuesday at its new location at 796 Ninth Ave., near West 53rd Street. Like the rest of the chain, this shop will be open late: until 1 a.m. Sunday-Wednesday, and as late as 3 a.m. on Fridays and Saturdays.

Insomnia will also deliver throughout the neighborhood: between 62nd and 34th streets to the north and south, and Sixth Avenue and the West Side Highway to the east and west.

On Saturday, the shop will host an all-day grand opening, giving away a free classic cookie to all comers starting at noon, as well as other freebies. Menu items include mainstays like chocolate chunk and snickerdoodle cookies, as well as a number of vegan options and ice cream.

This location is Insomnia's 14th in New York City, but its first in Hell's Kitchen. The shop is also hiring for part-time store workers, delivery drivers and shift leaders.