Business & Tech

Times Square Software Company BounceX Named Fastest Growing in the U.S.

The "no-nonsense" attitude of New York City propelled BounceX to the top, its CEO said.

MIDTOWN MANHATTAN, NY — New York City's fastest growing company of 2016 is Bounce Exchange marketing software, according to Inc. Magazine's list of the top 5,000 fastest-growing companies in the country.

Its co-founder and CEO Ryan Urban credits New York City's "no-nonsense" mentality with helping the company propel to the No. 1 spot. The company was not only the fastest-growing company in New York City, but the fastest-growing software company in the entire country.

"Growing up on Long Island I always knew that NYC was the best place in the world to build a business," Urban told Patch in a statement. "There's a no nonsense (or 'no bozo' as we call it) mentality that comes with living and working in this city. More than anything, it's the efficiency of the NYC mind-set that's propelled BounceX into becoming the fastest-growing software company in America."

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BounceX focuses on behavioral marketing, or studying the behavioral patterns of a company's customers in order to more effectively target them with advertising techniques.

The company was founded in 2012 and its servers see almost two billion unique visits per month, according to a company press release. Its customers include Microsoft, Hearts, Rodale, Lufthansa, Comcast and CNBC. Headquarters are located at 620 Eighth Avenue in Times Square between 40th and 41st streets.

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