'Uncut Gems' Set Recreated In Diamond District Pop Up: Report

MIDTOWN MANHATTAN, NY — A pop up store promoting the Diamond District-set film "Uncut Gems" will open in the Midtown retail district Friday featuring a recreation of a movie set and $1 million in for-sale jewelry, according to reports.

The pop up will take over an existing diamond store at 74 W. 47th St. on Friday, Saturday and Sunday, entertainment publication The Hollywood Reporter first reported. The store will be turned into "KMH Gems & Jewelry" the fictional business where Adam Sandler's character Howard Ratner works.

Despite the store being fake, jewelry on display will be up for sale, according to the report. The pop up will be stocked with pieces worth up to $1 million alongside special custom pieces made specifically for the movie. Gems from the movie won't be for sale, but will be on display on the second floor of the pop up — designed to resemble the on-screen jewelry store in "Uncut Gems." The pop up will also offer jewelry cleaning.

Much of "Uncut Gems" is set on the one-block stretch of 47th Street known as Midtown Manhattan's Diamond District for its proliferation of jewelry stores. The film revolves around Sandler's jewelry store worker, who finds himself in a sticky situation due to his gambling habit. Sandler, taking on an unusual dramatic role, spent time shadowing 47th Street's diamond dealers for research. Brothers Benny and Josh Safdie, New York City natives, directed the film.

"Uncut Gems" opened in theaters on Friday, Dec. 13.

Read the full Hollywood Reporter article here.