Renowned Japanese Donut Shop Arrives In NYC: See Inside

NEW YORK CITY — A popular Japanese donut shop has finally arrived in New York City — officially opening its door in Midtown this week.

“I’m donut ?," the brainchild of chef Ryouta Hirako, aims to delight with an array of sweet and savory flavors as well as creative ingredients that challenge the classic donut experience.

This is “I’m donut ?" first venture outside of Japan — the brand has six locations across Tokyo and Fukuoka.

Hirako in an interview with Patch before the grand opening on Wednesday said that he wanted an opportunity to share these donuts with people everywhere — adding that it has been his dream to open a location in Times Square.

"We're very excited for New Yorkers to try our donuts," he said.

The New York City location has a number of exclusive creations available for purchase, including the "NY BLT" crafted with local small-batch smoked bacon, vine ripe tomato, leaf lettuce and an organic egg, all on a glazed donut bun.

In addition, the Midtown store menu will offer Scrambled Eggs; Sausage in a Blanket; and Chicken Ginger Teriyaki, which features a minced chicken patty, house-made ginger teriyaki sauce, and fresh lettuce.

Mainstay favorites like I’m donut ? Original; Matcha and Chocolate; and cream donuts such as Custard, Matcha Cream, PB & J, and Sake Cream as well as a vegan donut selection will also be included on the menu.

Hirako sources natural, high-quality ingredients locally and from Japan and uses the term “nama” or fresh to the donuts’ notably light and soft texture.

"We want everyone to try it, and after you take one bite, you will know why it's called “I’m donut ?," Hirako said.

"I'm sure at first, when people try it they will be surprised of the different textures and taste — but for the next generation I would like this to be the standard for all donuts in the world."

"I’m donut ?" Times Square is located at 154 West 45th Street (between Sixth and Seventh Avenues), and is open Wednesday-Sunday from 10 am - 4 pm.

You can read more information on the Times Square location at its website.